Get IN TOUCH

  • Running banner
  • Blurred black and white photo of two men in suits walking past a corrugated metal background. Their indistinct features suggest motion and urgency.
  • Hands with painted nails use a clear hand sanitizer pump bottle on a white surface; a dark bottle stands in the background, evoking cleanliness.
  • Two people are jogging, captured mid-stride from the waist up. The focus is on their motion and athletic attire, evoking energy and vitality.
  • Coins floating in a mysterious, grey space
  • Dark volcanic hills under a cloudy sky, with a winding path cutting through. Sparse vegetation hints at a rugged, desolate landscape.

0.1

Beheld is a creative and cultural practice working across exhibitions,
platforms, programs, and narratives. Rooted in the creative life of the African continent,
oriented toward the world, we work at the intersection of design, curation, communication,
and place, shaping the conditions for culture to be experienced, remembered and felt.

Beheld is a creative and cultural practice working across exhibitions, platforms, programs, and narratives. Rooted in the creative life of the African continent,
oriented toward the world, we work at the intersection of design, curation, communication, and place, shaping the conditions for culture to be experienced, remembered and felt.

Beheld is a creative and cultural practice working across exhibitions,
platforms, programs, and narratives. Rooted in the creative life of the African continent,
oriented toward the world, we work at the intersection of design, curation, communication,
and place, shaping the conditions for culture to be experienced, remembered and felt.

0.2

Selected Work

2014-2025

Decorex Africa & 100% Design Africa

2025

View project

  • Black patent leather shoes and wide-leg pants stand on a deep red carpet, conveying a sense of elegance and sophistication.
  • Two men in dress shirts stand against a striped background. One adjusts his tie, both look thoughtful and focused, conveying a professional tone.
  • A young man in a white shirt and tie sits on the floor, surrounded by scattered papers. He looks down at a document, appearing focused and pensive.
  • Young man in a formal outfit with a striped shirt, grey tie, and black coat. The tone is serious and professional, emphasizing subdued elegance.
  • Man in a white shirt reclines in a chair on a red carpet, talking on the phone. Scattered papers surround him, conveying stress or disarray.
  • A person in business attire lies amidst scattered papers and folders on a red carpet, holding a phone receiver. The scene conveys chaos and stress.
  • A man in a grey shirt sits in a dim office, gazing seriously at a computer screen. Blinds and office supplies create a focused and professional atmosphere.
  • Person in a dark shirton a phone call, seated at a desk with papers, exudes a thoughtful, focused demeanor. Background shows dark horizontal blinds.

Creative Direction

Beheld was appointed the Executive Creative Directorship of Decorex Africa and 100% Design Africa in 2024 - Africa's largest design and decor platform, spanning Cape Town and Johannesburg. Over two editions we reimagined the show from the ground up: introducing the first African Design Pavilions in its history, launching the Capitec handmadeAFRICA Design MRKT, curating new features like the International Spotlight and Materials Pavilion, and building a Future Talks programme that brought global design voices to an African stage. We named the first continental Designers of the Year - Reform Studio (Cairo) and Charles O Job (Nigeria/ Switzerland) - and grew the show to over 600 exhibiting brands, R60 million in media value and nearly 50,000 visitors across both cities.

Decorex Africa & 100% Design Africa

View project

  • Black patent leather shoes and wide-leg pants stand on a deep red carpet, conveying a sense of elegance and sophistication.
  • Two men in dress shirts stand against a striped background. One adjusts his tie, both look thoughtful and focused, conveying a professional tone.
  • A young man in a white shirt and tie sits on the floor, surrounded by scattered papers. He looks down at a document, appearing focused and pensive.
  • Young man in a formal outfit with a striped shirt, grey tie, and black coat. The tone is serious and professional, emphasizing subdued elegance.
  • Man in a white shirt reclines in a chair on a red carpet, talking on the phone. Scattered papers surround him, conveying stress or disarray.
  • A person in business attire lies amidst scattered papers and folders on a red carpet, holding a phone receiver. The scene conveys chaos and stress.
  • A man in a grey shirt sits in a dim office, gazing seriously at a computer screen. Blinds and office supplies create a focused and professional atmosphere.
  • Person in a dark shirton a phone call, seated at a desk with papers, exudes a thoughtful, focused demeanor. Background shows dark horizontal blinds.

Creative Direction

Beheld was appointed the Executive Creative Directorship of Decorex Africa and 100% Design Africa in 2024 - Africa's largest design and decor platform, spanning Cape Town and Johannesburg. Over two editions we reimagined the show from the ground up: introducing the first African Design Pavilions in its history, launching the Capitec handmadeAFRICA Design MRKT, curating new features like the International Spotlight and Materials Pavilion, and building a Future Talks programme that brought global design voices to an African stage. We named the first continental Designers of the Year - Reform Studio (Cairo) and Charles O Job (Nigeria/ Switzerland) - and grew the show to over 600 exhibiting brands, R60 million in media value and nearly 50,000 visitors across both cities.

Decorex Africa & 100% Design Africa

2025

  • Black patent leather shoes and wide-leg pants stand on a deep red carpet, conveying a sense of elegance and sophistication.
  • Two men in dress shirts stand against a striped background. One adjusts his tie, both look thoughtful and focused, conveying a professional tone.
  • A young man in a white shirt and tie sits on the floor, surrounded by scattered papers. He looks down at a document, appearing focused and pensive.
  • Young man in a formal outfit with a striped shirt, grey tie, and black coat. The tone is serious and professional, emphasizing subdued elegance.
  • Man in a white shirt reclines in a chair on a red carpet, talking on the phone. Scattered papers surround him, conveying stress or disarray.
  • A person in business attire lies amidst scattered papers and folders on a red carpet, holding a phone receiver. The scene conveys chaos and stress.
  • A man in a grey shirt sits in a dim office, gazing seriously at a computer screen. Blinds and office supplies create a focused and professional atmosphere.
  • Person in a dark shirton a phone call, seated at a desk with papers, exudes a thoughtful, focused demeanor. Background shows dark horizontal blinds.

Creative Direction

Beheld was appointed the Executive Creative Directorship of Decorex Africa and 100% Design Africa in 2024 - Africa's largest design and decor platform, spanning Cape Town and Johannesburg. Over two editions we reimagined the show from the ground up: introducing the first African Design Pavilions in its history, launching the Capitec handmadeAFRICA Design MRKT, curating new features like the International Spotlight and Materials Pavilion, and building a Future Talks programme that brought global design voices to an African stage. We named the first continental Designers of the Year - Reform Studio (Cairo) and Charles O Job (Nigeria/ Switzerland) - and grew the show to over 600 exhibiting brands, R60 million in media value and nearly 50,000 visitors across both cities.

View project

Always Welcome

2020

View project

  • A person in a red coat with earmuffs and large sunglasses smiles while lying on snow, arms outstretched, conveying joy and warmth in a winter setting.
  • Snow-covered mountain peaks cast in shadow, illuminated by soft sunlight. The sky is clear, evoking a serene and majestic atmosphere.
  • Freshly groomed ski slope with curved lines creating a textured pattern in the snow, evoking a sense of calm and precision in muted lighting.
  • Skis and poles rest against a wooden fence in a snowy landscape. Sunlight filters through trees, creating a peaceful, warm glow.
  • Two people lie in the snow making snow angels, one in a dark jacket, the other in red. Footprints lead to them. The scene feels joyful and playful.
  • Two people walk across a snowy landscape with ski poles, leaving trails in the fresh snow. The scene conveys calm and solitude.
  • Two people in winter clothing stand on a snowy slope with ski poles, surrounded by trees and rocky hills in the background, exuding a playful mood.
  • Two people are hiking on a snowy trail surrounded by evergreen trees. The person in front wears a red jacket. The scene conveys a sense of adventure.

Platform

Always Welcome was founded in 2020 to give South Africa's leading furniture and product designers a shared home - and to activate empty retail spaces for developers facing the pressures of the pandemic. Over three years and three locations, the collective launched the careers of over 60 designers, pioneered a new model for design retail based on shared costs and expertise, and produced some of the most talked-about design exhibitions in the country. It proved that South African design, with the right framing, could find and hold a serious audience.

Always Welcome

View project

  • A person in a red coat with earmuffs and large sunglasses smiles while lying on snow, arms outstretched, conveying joy and warmth in a winter setting.
  • Snow-covered mountain peaks cast in shadow, illuminated by soft sunlight. The sky is clear, evoking a serene and majestic atmosphere.
  • Freshly groomed ski slope with curved lines creating a textured pattern in the snow, evoking a sense of calm and precision in muted lighting.
  • Skis and poles rest against a wooden fence in a snowy landscape. Sunlight filters through trees, creating a peaceful, warm glow.
  • Two people lie in the snow making snow angels, one in a dark jacket, the other in red. Footprints lead to them. The scene feels joyful and playful.
  • Two people walk across a snowy landscape with ski poles, leaving trails in the fresh snow. The scene conveys calm and solitude.
  • Two people in winter clothing stand on a snowy slope with ski poles, surrounded by trees and rocky hills in the background, exuding a playful mood.
  • Two people are hiking on a snowy trail surrounded by evergreen trees. The person in front wears a red jacket. The scene conveys a sense of adventure.

Platform

Always Welcome was founded in 2020 to give South Africa's leading furniture and product designers a shared home - and to activate empty retail spaces for developers facing the pressures of the pandemic. Over three years and three locations, the collective launched the careers of over 60 designers, pioneered a new model for design retail based on shared costs and expertise, and produced some of the most talked-about design exhibitions in the country. It proved that South African design, with the right framing, could find and hold a serious audience.

Always Welcome

2020

  • A person in a red coat with earmuffs and large sunglasses smiles while lying on snow, arms outstretched, conveying joy and warmth in a winter setting.
  • Snow-covered mountain peaks cast in shadow, illuminated by soft sunlight. The sky is clear, evoking a serene and majestic atmosphere.
  • Freshly groomed ski slope with curved lines creating a textured pattern in the snow, evoking a sense of calm and precision in muted lighting.
  • Skis and poles rest against a wooden fence in a snowy landscape. Sunlight filters through trees, creating a peaceful, warm glow.
  • Two people lie in the snow making snow angels, one in a dark jacket, the other in red. Footprints lead to them. The scene feels joyful and playful.
  • Two people walk across a snowy landscape with ski poles, leaving trails in the fresh snow. The scene conveys calm and solitude.
  • Two people in winter clothing stand on a snowy slope with ski poles, surrounded by trees and rocky hills in the background, exuding a playful mood.
  • Two people are hiking on a snowy trail surrounded by evergreen trees. The person in front wears a red jacket. The scene conveys a sense of adventure.

Platform

Always Welcome was founded in 2020 to give South Africa's leading furniture and product designers a shared home - and to activate empty retail spaces for developers facing the pressures of the pandemic. Over three years and three locations, the collective launched the careers of over 60 designers, pioneered a new model for design retail based on shared costs and expertise, and produced some of the most talked-about design exhibitions in the country. It proved that South African design, with the right framing, could find and hold a serious audience.

View project

Veld: The Gardens and Landscapes of Patrick Watson

2024

View project

  • Three people sit around a dimly lit table with drinks and cards, conveying a relaxed, intimate atmosphere. A boombox is visible in the background.
  • A group of people playing poker at a dimly lit bar table, with scattered cards and beers. The scene feels lively and social, focused on a man holding cards.
  • Cozy, dimly lit pub scene with a round wooden table, empty beer bottles, and glasses under a stained glass lamp. A deer head decorates the wall.
  • A person's hand on a pool table, fingers spread over a purple billiard ball. Several other colorful balls are scattered on the green felt surface.
  • Two people with their backs turned, one in a white tank top and the other in a gray shirt, embrace in a dim bar with a neon "BAR" sign.
  • A young man in a white tank top sits pensively in dim light. A mounted deer head and an ornate lamp create a somber, reflective atmosphere.
  • A hand in a leather jacket is inserting a cassette into a vintage boombox on a wooden shelf, evoking nostalgia and retro vibes.

Publication

A five-year project to document the life's work of South Africa's most innovative landscape architect, most of it previously unpublished and unseen. Written by Garreth van Niekerk with photography by Elsa Young and paintings by Heidi Fourie, Veld argues for an entirely African approach to landscape design: local plants, local problems, local genius. Published by Struik Nature / Penguin Random House and featured in bookstores internationally.

Veld: The Gardens and Landscapes of Patrick Watson

View project

  • Three people sit around a dimly lit table with drinks and cards, conveying a relaxed, intimate atmosphere. A boombox is visible in the background.
  • A group of people playing poker at a dimly lit bar table, with scattered cards and beers. The scene feels lively and social, focused on a man holding cards.
  • Cozy, dimly lit pub scene with a round wooden table, empty beer bottles, and glasses under a stained glass lamp. A deer head decorates the wall.
  • A person's hand on a pool table, fingers spread over a purple billiard ball. Several other colorful balls are scattered on the green felt surface.
  • Two people with their backs turned, one in a white tank top and the other in a gray shirt, embrace in a dim bar with a neon "BAR" sign.
  • A young man in a white tank top sits pensively in dim light. A mounted deer head and an ornate lamp create a somber, reflective atmosphere.
  • A hand in a leather jacket is inserting a cassette into a vintage boombox on a wooden shelf, evoking nostalgia and retro vibes.

Publication

A five-year project to document the life's work of South Africa's most innovative landscape architect, most of it previously unpublished and unseen. Written by Garreth van Niekerk with photography by Elsa Young and paintings by Heidi Fourie, Veld argues for an entirely African approach to landscape design: local plants, local problems, local genius. Published by Struik Nature / Penguin Random House and featured in bookstores internationally.

Veld: The Gardens and Landscapes of Patrick Watson

2024

  • Three people sit around a dimly lit table with drinks and cards, conveying a relaxed, intimate atmosphere. A boombox is visible in the background.
  • A group of people playing poker at a dimly lit bar table, with scattered cards and beers. The scene feels lively and social, focused on a man holding cards.
  • Cozy, dimly lit pub scene with a round wooden table, empty beer bottles, and glasses under a stained glass lamp. A deer head decorates the wall.
  • A person's hand on a pool table, fingers spread over a purple billiard ball. Several other colorful balls are scattered on the green felt surface.
  • Two people with their backs turned, one in a white tank top and the other in a gray shirt, embrace in a dim bar with a neon "BAR" sign.
  • A young man in a white tank top sits pensively in dim light. A mounted deer head and an ornate lamp create a somber, reflective atmosphere.
  • A hand in a leather jacket is inserting a cassette into a vintage boombox on a wooden shelf, evoking nostalgia and retro vibes.

Publication

A five-year project to document the life's work of South Africa's most innovative landscape architect, most of it previously unpublished and unseen. Written by Garreth van Niekerk with photography by Elsa Young and paintings by Heidi Fourie, Veld argues for an entirely African approach to landscape design: local plants, local problems, local genius. Published by Struik Nature / Penguin Random House and featured in bookstores internationally.

View project

0.3

Notes

View All

Graphic showcase of the letters 'Aa'

1/24/26

A note on basketry, and beauty

We’re currently investigating how pacing can be controlled through typographic intervals across breakpoints. The aim is to create a system that reads more like spatial music than a static layout. This is part of a broader attempt to align grid logic with narrative tempo.

A diverse group of six people are sitting around a table in a well-lit conference room. They are engaged in a discussion, with laptops and papers on the table.

12/2/25

Future Heirlooms | A special collection

We’ve wrapped up three brand identities in the past two months. Today we’re not starting anything new. We’re reviewing, deleting, and archiving. Looking for patterns in our own work. What felt too easy? What did we avoid? This kind of pause isn't wasteful — it’s where perspective lives.

A woman in black stands focused over a laptop on a table, surrounded by colorful paper samples pinned to a white wall, creating an artistic, thoughtful atmosphere.

11/19/25

Poster Design, rethinking

We’ve been asked to “make it look like that brand.” But similarity is a weak goal. We try to dig into what works underneath the surface. Is it restraint? Rhythm? Risk? When clients name aesthetics, we ask them what emotion they’re really after. That’s where design starts.

A hand wrapped in crinkled, translucent plastic reaches upwards against a dark background. The light highlights textures, evoking themes of entrapment and fragility.

10/24/25

Nomadic Retail, for a bank

We’re building an identity for a climate-led initiative where the content is already deeply human and urgent. The challenge is to design a system that supports without diluting. The grid is generous, the color restrained — it speaks by stepping back. It’s a reminder: clarity is often an act of respect.

Graphic showcase of the letters 'Aa'

1/24/26

A note on basketry, and beauty

We’re currently investigating how pacing can be controlled through typographic intervals across breakpoints. The aim is to create a system that reads more like spatial music than a static layout. This is part of a broader attempt to align grid logic with narrative tempo.

A diverse group of six people are sitting around a table in a well-lit conference room. They are engaged in a discussion, with laptops and papers on the table.

12/2/25

Future Heirlooms | A special collection

We’ve wrapped up three brand identities in the past two months. Today we’re not starting anything new. We’re reviewing, deleting, and archiving. Looking for patterns in our own work. What felt too easy? What did we avoid? This kind of pause isn't wasteful — it’s where perspective lives.

View All

0.4

Trusted By

0.4

Trusted By

0.4

Trusted By